This Privacy Policy describes how we collect, use, store and protect personal information when you use our website, respond to our advertisements, submit forms, contact us, or use our services. It also explains your privacy rights and how the law protects you.

We use your personal data to respond to enquiries, provide and improve our services, communicate with you, process payments, manage customer relationships, and manage our business operations. This Privacy Policy explains how and why we process your personal information. Where consent is required, such as for optional cookies or marketing communications, we will ask you to make a clear and informed choice.

Effective date: 03/04/2026
Last updated: 20/08/2026
Website: https://tradetechwebsites.co.uk

1) Who we are

TradeTech is a trading name of SmartTech Digital Ltd, company number 17079578, registered in England and Wales. SmartTech Digital Ltd is the data controller for personal information collected for its own business purposes through the TradeTech website, advertisements and direct communications.

You can contact us about this Privacy Policy, your personal data, or your privacy rights using the contact details provided in the Contact details section below.

2) What data we collect

Information you provide

We collect personal information when you complete website forms, request a quote, book a call, contact us by email, respond to advertisements, use chat or messaging features, communicate with us by SMS, or otherwise interact with our website or services.

This may include:

• Name
• Email address
• Phone number
• Business name and company details
• Website details
• Messages you send via forms, email, chat, SMS, or support channels
• Service preferences or information about the services you are interested in
• Billing and contact details needed to provide services

Payments

Payments are processed by Stripe. We receive payment confirmation and basic transaction details, such as amount, date/time and payment reference. We do not store full card details on our servers.

Information collected automatically

When you visit our website, we may collect certain information automatically through cookies, tags and similar technologies.

This may include:

• IP address
• Device and browser information
• Pages visited
• Referral source
• On-site interactions
• Website usage and performance data

3) Where your information comes from

We usually receive personal information directly from you when you submit an enquiry, complete a form, book a call, use our website chat, respond to an advertisement, become a customer or contact us for support.

We may also use business contact information that has been made publicly available on business websites, social-media business pages, company registers or established business directories when carrying out proportionate business-to-business outreach.

4) How we use your data

We use personal data for business operations, customer communications and service delivery. This may include using your information to:

• Respond to enquiries
• Provide quotes or information about our services
• Set up, manage and deliver our website or marketing services
• Process orders and payments
• Send service-related updates
• Send appointment, onboarding or account messages
• Provide technical help and managed website care
• Manage customer records
• Improve our website and services
• Monitor website performance and marketing effectiveness
• Maintain security and prevent misuse
• Comply with legal, tax and accounting obligations

Lawful bases

We rely on the following lawful bases:

• Performance of a contract — to provide services, process orders and manage payments.
• Legitimate interests — to respond to enquiries, provide customer support, administer and improve our business, maintain security and carry out proportionate business-to-business outreach where the interests, rights and freedoms of the individual do not override those interests.
• Consent — for non-essential cookies, analytics, advertising/remarketing and opt-in marketing communications.
• Legal obligations — where we are required to keep records or comply with applicable laws.

Where we rely on legitimate interests, you have the right to object. We will consider your circumstances and stop processing unless we have a compelling lawful reason to continue.

5) Client websites and customer enquiries

When TradeTech hosts or manages a client's website, the client will usually be the data controller for personal information submitted by that client's customers.

TradeTech will normally handle that information as a data processor acting on the client's instructions to operate website forms, enquiry notifications, hosting and other agreed enquiry tools.

Each client remains responsible for providing an appropriate privacy notice, identifying a lawful basis and handling its customers' personal information correctly.

6) Cookies, analytics and advertising

We use cookies and similar technologies for essential site functions and, where you accept them, for analytics and advertising/remarketing.

We use or may use:

• Google Analytics for website usage measurement
• Google Ads for conversion tracking and/or remarketing
• Google Tag Manager to manage tags on the site

You can manage your cookie choices via our cookie banner/preferences tool and/or your browser settings.

Our Cookie Policy is included below.

7) Who we share data with

We do not sell personal information.

Information is only shared with providers where necessary to deliver the service. Providers may include hosting, security, CRM, form, chat, email, SMS, analytics, advertising and payment-processing services.

Stripe may process payments.

Google services may be used subject to the visitor's cookie choices.

SMS opt-in information must not be shared for unrelated third-party marketing.

Where we use third-party providers, they are only given access to the information needed to perform their role.

We may also share limited personal data with professional advisers, such as legal or accounting providers, or with regulators and authorities where required by law.

8) International transfers

Some of our service providers may process personal information outside the UK. Where this happens, we use an applicable lawful transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another recognised safeguard.

9) Data security and protection measures

We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

• Secure systems and reputable software providers
• Password-protected accounts
• Restricted access to customer information
• Limiting access to people who need the information for business purposes
• Secure payment processing through Stripe
• Data minimisation, so we only collect information we reasonably need
• Use of trusted service providers with appropriate security measures
• Regular review of the systems we use to manage enquiries, communications and customer records
• Retaining personal data only for as long as necessary

Access to personal data is limited to those who need it for business purposes, such as responding to enquiries, providing services, managing customer accounts, processing payments, sending service communications or maintaining website security.

No method of electronic transmission or storage is completely secure. However, we take reasonable steps to protect the information we hold and reduce the risk of unauthorised access or misuse.

10) How long we keep your data

We keep personal data only for as long as necessary.

Typical retention periods include:

• Enquiries: usually 12–24 months after last contact
• Orders, invoices and payment records: usually up to 6 years for tax, accounting and legal purposes
• Customer service records: for as long as needed to provide technical help and manage the customer relationship
• Analytics data: retained according to your Google settings and our cookie/analytics configuration
• Marketing preferences and suppression records: retained for as long as reasonably necessary to ensure that your communication choices continue to be respected.

We may keep certain information for longer where required by law or where necessary to resolve disputes, enforce agreements or protect our legal rights.

11) Your rights

You may ask TradeTech to:

• Provide access to your personal information
• Correct inaccurate information
• Delete information where applicable
• Restrict processing
• Object to processing
• Provide certain information in a portable format
• Stop consent-based processing by withdrawing consent

We may need to verify your identity before completing a request. We normally respond within one month, although data-protection law may allow additional time for certain complex or numerous requests. There is normally no charge.

To exercise your rights, please contact us using the details below.

You also have the right to complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113. We would appreciate the opportunity to address your concern first.

12) Automated decisions and children

We do not currently make decisions that have legal or similarly significant effects solely by automated means.

Our website and services are intended for businesses and are not directed at children.

13) Contact details

For privacy questions, data requests, communication preferences, or anything relating to this policy, contact:

Email: support@tradetechwebsites.co.uk
Postal address: SmartTech Digital Ltd, 1 Blackthorn Garth, Beverley, East Yorkshire, HU17 8FZ

14) Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.

Effective date: 03/04/2026
Last updated: 20/08/2026

This Cookie Policy explains how TradeTech uses cookies and similar technologies — including cookies, pixels, tags, scripts and local storage — on its website.

1) What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve performance and understand how visitors use the site. This policy also covers similar technologies such as pixels, tags, scripts and local storage where applicable.

2) How we use cookies

We use cookies to:

• Ensure the website operates correctly
• Improve performance and user experience
• Analyse website usage
• Measure marketing effectiveness, where consent has been given
• Support advertising and remarketing, where consent has been given

3) Types of cookies we use

Strictly necessary cookies

These are required for the website to function and cannot usually be disabled.

Examples include:

• Security cookies
• Session management
• Form functionality

Functional cookies

These allow the website to remember preferences and settings to improve usability. Where functional cookies are not essential to providing a requested feature, we will ask for consent before using them.

Analytics and performance cookies

These technologies help us understand page views, traffic sources, interactions and website performance. We use them only where permitted by law and provide the required choice or means of objection.

Examples include:

• Page views
• Traffic sources
• Behavioural insights
• Website performance data

These cookies are only used with your consent.

Marketing and advertising cookies

These are used to track conversions, measure advertising performance and support remarketing campaigns. Marketing, advertising, conversion tracking and remarketing technologies require consent before activation.

These cookies are only set with your explicit consent.

4) Third-party cookies

We may use third-party services, including Google Analytics, Google Ads and Google Tag Manager, that place cookies on our website. Their use depends on the website's current configuration and the visitor's cookie choices. These providers have their own cookie policies.

5) Managing cookies

Our cookie preferences tool allows you to accept or reject optional categories and revisit your selection. Rejecting optional cookies will not prevent you from accessing the main website, although some optional features may not work as intended.

Consent must be a positive and informed choice. Optional analytics and advertising technologies will not be activated merely because you continue browsing the website.

You can also:

• Accept or reject cookies via our cookie banner, which offers equally clear options to accept or reject optional cookies
• Change preferences at any time
• Disable cookies via your browser settings

The website does not load advertising, remarketing or other non-essential tracking before the visitor has made the required choice.

Please note that disabling cookies may affect website functionality.

6) Updates to this Cookie Policy

We may update this Cookie Policy from time to time. The latest version will always be published on this page.

Effective date: 03/04/2026
Last updated: 20/08/2026

This policy explains how TradeTech uses SMS and other mobile messaging channels.

1) Service messages

When you ask TradeTech to contact you or become a customer, we may send messages that are reasonably necessary to respond to your request or provide the service.

These may include enquiry confirmations, quote responses, appointment messages, onboarding steps, technical support, security notices and account or project updates.

You may continue to receive essential messages needed to complete an active request or administer a service after opting out of marketing.

2) Marketing messages

We send marketing texts or similar electronic messages to individuals only where we have valid consent or another lawful permission under the Privacy and Electronic Communications Regulations, such as the soft opt-in where every condition has been met.

Sole traders and some partnerships are treated as individual subscribers under these rules.

Marketing consent is optional and is not a condition of receiving our main service. Every marketing message identifies TradeTech and provides a clear way to opt out.

Providing your phone number alone does not give TradeTech permission to send unrelated marketing messages. It may allow us to respond to your enquiry or provide a service you have requested.

3) How marketing consent is collected

Marketing consent may be collected using:

• A clear unticked checkbox
• A website form
• A chat interaction
• An onboarding form
• A direct and recorded request

4) Consent records

TradeTech may keep records showing:

• What the person agreed to
• When they agreed
• How consent was provided
• The wording shown when consent was collected

5) Message frequency

Message frequency will vary depending on your enquiry, account activity, onboarding progress, appointments or service requests.

For most users, messages are occasional and only sent when relevant to their enquiry or service. Automated messages may be sent after actions such as submitting a form, requesting a quote, starting a chat, booking a call or becoming a customer.

Marketing messages, where opted in, may be sent from time to time, but we do not send excessive or unrelated messages.

Your mobile provider's usual message and data rates may apply.

6) Automated messaging

Some messages may be sent automatically following actions such as form submissions, chat enquiries, quote requests or onboarding steps.

These messages are relevant to your request and may include confirmations, next steps, reminders, service updates or follow-up messages.

Automation does not change your privacy or opt-out rights.

7) Mobile data sharing

We do not sell or rent mobile numbers or share SMS opt-in information with third parties or affiliates for their own marketing.

We may provide limited information to processors that operate messaging, customer service or managed systems for us. They may only use it to provide the contracted service.

Text-message originator opt-in data and consent are not shared for unrelated marketing or promotional purposes.

8) Opt-out

To stop marketing SMS messages, reply STOP. You can also email support@tradetechwebsites.co.uk to update your communication preferences.

For help, reply HELP where that function is available or email support@tradetechwebsites.co.uk.

Opt-outs will be processed promptly. We may retain a suppression record where necessary to ensure that your choice continues to be respected.

You may still receive essential service or account-related communications where necessary to provide a service or complete an active request.

9) Contact

If you have questions or wish to update your communication preferences, contact:

support@tradetechwebsites.co.uk

10) Updates to this policy

We may update this policy from time to time. The latest version will always be available on our website.