About Us
Websites Built for How Trade Customers Actually Choose
Hi — I’m Chris, the founder of TradeTech.
For over 21 years, I worked in local government in Yorkshire as a coder and programmer, building and maintaining websites and digital services. That included creating and managing school websites for local authorities — experience that taught me how important it is for a website to be reliable, accessible, and easy for real people to use.
TradeTech started in a very familiar way. I helped a couple of family members get their business websites properly set up. Once the basics were in place, I began introducing practical AI-driven features to save them time, improve customer communication, and reduce everyday admin.
The results were genuinely impressive — and it made something click. Lots of small businesses could benefit from modern websites and AI tools, but most don’t have the time, interest, or patience to wade through complex tech or agency jargon. That’s why I created TradeTech.
What We Do
We help businesses modernise their online presence and introduce useful, real-world AI tools — the kind that actually make your day easier. That might mean a clean, fast website, smarter enquiry handling, automation that reduces admin, or AI features that improve customer experience without making things complicated.
How we work
TradeTech is hands-on, straightforward, and focused on what works for plumbing businesses.
There’s no jargon, no upselling, and no unnecessary complexity. Just clear advice, honest pricing, and a fully managed website service. You deal with someone who understands both the technical side and the realities of running a local plumbing business.
Why TradeTech was created
TradeTech exists because high-performing websites shouldn’t be limited to large companies with big marketing budgets.
For years, the most effective websites were reserved for national firms and companies winning large contracts. We saw an opportunity to bring the same level of performance to independent plumbers and local heating businesses across the UK.
We understand self-employment. Every enquiry counts. Every cost matters. That’s why TradeTech offers a smarter, more efficient way to build and maintain modern trade websites — without inflated agency fees or ongoing marketing spend.
The days of flashy websites are over. Plumbers don’t need gimmicks. They need reliability, trust, and a website that converts visitors into enquiries. That’s what TradeTech delivers.
A bit more personal
Outside of work, I’m a husband and a dad to two kids — which probably explains why I’m big on building things that are practical, efficient, and worth your time.
If you’d like to chat about your website, automation, or how AI could help your business, feel free to get in touch — I’m always happy to talk things through!
Want to schedule a time to have a chat?
See everything we do to help you grow your business so you can implement it yourself or let us do it for you.
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